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Rebranding Brown and Caldwell


Since 1947, Brown and Caldwell has built a reputation in pioneering wastewater reuse within the environmental engineering industry. Collaborating with clients, adding value through innovation and building relationships is an integral part of the company culture. BC's campaign represents the ability to provide solutions for various needs addressing every aspect of service, Technical Innovation, Project Management, Community Involvement, and Recruitment.



Part of my brand audit was to to see how the company evolved their logo over the years.

Evolving the block into a frame

At Brown and Caldwell, we take pride in offering a wide range of environmental services. To better communicate our campaigns and preserve our brand equity, we have evolved the block into a frame that allows for more freedom in communication. Trust us to provide the best environmental solutions for your needs.

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Revitalizing the environment

This case study shows the important step in making an environment safe for both wildlife and our communities.



Since 1947, the company has shown its resilience in the market and has remained relevant today.

Left: 1960's photo shows founders, Ken Brown (front) and Dave Caldwell (right) 

Right/Below: The next generation of environmental engineers

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The Brand Look Book

The tool is meant to be a conversation starter with clients to broaden the visual design language of the company. Examples of photography, illustration, icons, and typography are shown throughout the Look Book.



Over 300 icons were developed to represent the variety of services offered to clients

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