Chowbotics is a company that brings a data-driven mindset to the world of fresh food. Through the power of robotics technology, Sally can safely protect and dispense hundreds of wholesome ingredients — all delicious, perfectly-portioned, and tested by our team of chefs and engineers. Plus, it enables 24-hour food service, extending business operating hours. The challenge of this rebrand is to make Chowbotics synonymous with fresh, made-to-order delicious food delivered in a safe and efficient way.
Fast Company voted Chowbotics as one of the most innovative companies.
User research (persona's)
PERSONA'S were created from user research using qualitative and quantitative data.
College students, hospital staff, and grocery store shoppers were interviewed to capture qualitative data.
These were sent out to consumers in appreciation of their support. Soups, candy bars, and swag.