top of page

Advancing Innovation Campaign

Brown and Caldwell (BC) is an environmental engineering firm that has been innovating and supporting local water utilities with their drinking and wastewater needs since 1947.


Over 80 services and 45 offices nationwide
Brown and Caldwell has deep roots in California but needed to build a stronger presence in regions outside of the golden state. The goal was to promote BC's growing list of services while establishing a nationwide presence.

Competitor research

An advertising audit revealed similar approaches to messaging and branding from competitors within the industry.

Phase 1: Service icons

Since many competitors used photography to represent specific services, this opened up the opportunity for Brown and Caldwell to differentiate themselves by creating a graphic language using icons that can be used in many types of branded applications. The studies were in collaboration with our illustrator and our engineers.

Icon color palette

15 colors were consistently used to create over 300 icons in the entire library. 


Phase 2: Humanizing the brand

This phase focused on validating Brown and Caldwell's expertise through their projects and their employees.

iphone 10 Innovation.jpg
bottom of page