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Brand Identity

I believe that brand identity should be relevant, beautiful and timeless. Brands such as Coca-Cola, IBM, abc (American Broadcast Company) and FedEx are prime examples of designs that last.


Cheetos was ranked as the top selling brand of cheese puffs in its primary market of the United States; worldwide the annual retail sales totaled approximately $4 billion.

Chester Cheetah

Cheetos was ranked as the top selling brand of cheese puffs in its primary market of the United States; worldwide the annual retail sales totaled approximately $4 billion.


The goal of the rebrand was to connect the Cheetos name closer to the essence of Chester Cheetah who displayed a cool yet energetic alter ego to the Cheetos brand. 


Commonly known as the most recognizable mascot for the Cheetos brand, has used the slogan, "The cheese that goes crunch!" and "It ain't easy bein' cheesy" from 1986 to 1997, and then "Dangerously cheesy" from 1997 onwards.


Colors, Chester's fur, and his energy was the inspiration of the logo (internally known as the "cackle" logo).


Other logos were presented in focus groups but the"Cackle" logo was loved by many within Frito-lay and the (focus) groups.  The logo was first released into the Mexican market under the Sabritas brand and later unveiled the U.S. markets several months after.

The logo applied onto various flavors.

Encore make-up and stylists

Encore is a group of independent make-up artists and stylists provides services to the fashion industry in Paris, France. 

Promotional poster in the of the heart the Marais, one of the oldest neighborhoods in Paris.

Signage at the studio in Paris

Lookbook showcasing black and white images of the studios work.

Domaine Chandon 

In 1973, founder Robert-Jean de Vogüé dared to venture outside of France and partnered with entrepreneur, John Wright to extend its reputation of crafting exceptional wines of Moët & Chandon to the Napa Valley with "California character", now known as Domaine Chandon.


A history of quality

Founded in 1743, Moët & Chandon has a long-standing history of producing their world-renowned Dom Pérignon.

Heritage was everything and the star was the common link between both Dom Pérignon and Moët & Chandon.


 The shooting star

While working with a team of designers, I was exploring the shooting star concept and how it can be leveraged into the Chandon brand name. Various studies of the shooting star were sketched out which eventually circled back to the trail forming "C" for Chandon. 


Identity for a heavy-duty, multipurpose salon cape. The goal was to communicate the gigantic size of the cape that can withstand the daily uses in a salon environment.

Quarterly Publication - Masthead redesign

Quarterly is an environmental engineering publication focused on issues and ideas within public utilities nationwide. The redesign of the entire magazine included a new masthead along with a new display font which added to the uniqueness of the stories within the publication.



The inaugural issue featured the work of renowned artist, Luba Lukova.

Stencil display font designed for headers throughout the publication

BC Constructors

BC Constructors focuses on streamlining the design-build process for public utilities and private sector clients by taking on projects from start to finish.

Competitor brand audit

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