Product packaging introducing screen saver animations from the hit comedy, The Simpsons. Matt Groening and his team were excited to bring their characters to life on desktop screensavers. The challenge was to capture the spirit of the Simpsons onto packaging and promotions. The team gave me free reign as long as it captured the look and feel of the Simpsons brand.
Understandably, character brand standards needed to be followed during the development of the packaging.
Rough sketch focusing on the stars of the show, Homer and Bart, in a rare pose from birds eye view.Matt Groening approved the concept with minimal changes.
Packaging artwork was produced by Matt Groening's in-house artists
The Krusty Brand Seal of Approval was a detail that validated the spirit and humor of the longest running sitcom in television history.